Myron Troyer started a kitchen remodeling company and made a bold move that caused his two main competitors to laugh and predict he'd be out of business in three years. After five years, both competitors were gone, his company closed 97% of all quotes, and was always the highest bidder. Price had nothing to do with it. He simply discovered the number one fear factor in his industry and eliminated it. This workshop will change how you think about your competition forever.